SWOT Analysis of your Chosen Healthcare Organization
For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats.
The SWOT analysis should include the following five components:
• Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
• Weaknesses – Limitations of an organization to meet the needs of its determined customer base.
• Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.
• Threats – Factors or changes in the external environment that may present threats to the organization.
• Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:
◦ The organization’s resources are not wasted
◦ Time is well spent
◦ Marketing efficiently is improve
• Must be four to five double-spaced pages in length.
Conduct a detailed SWOT analysis of your chosen healthcare organization. Discuss your selected organization’s strengths, weaknesses, opportunities, and possible threats.
Kaiser Permanente has been providing health care for over 60 years (Kaiser Permanente, 2017). They also dedicated to improving the health of their members and the communities they serve, by creating safe, healthy environments and providing care and coverage for all (Kaiser Permanente, 2017, p.1). What a great organization the more information that is gathered about KP. I can see why when some people say that the future of health care looks like the model that Kaiser has (Abelson, 2013). This paper will lay out a SWOT analysis for Kaiser Permanente giving detail accounts to the strengths, weakness, opportunities, and threats.
Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage (Stevens & Silver, 2015, p.4.5). This is the list of strengths based on the analysis they have been able to reduce labor costs, more experienced business units. Thirdly high growth rate, hire more skilled workforce (Weiner Consulting, 2017, p.1). The strengths of an organization are what the company can use to build on to make their weakness a strength. Essentially can the limitations become limitless they do have a model in place that is patient first. The goal of strengths is to identify a distinctive competence an example is a super strength which provides an edge in serving patient’s needs and delivering patient satisfaction (Stevens & Silver, 2015, p.4.6).
Weaknesses – Limitations of an organization to meet the needs of its determined customer base (Stevens & Silver, 2015, p.4.5). Here are some of weaknesses first small business units, high turnover rates with employees. Since this is a health maintenance organization (HMO) insurance provider they are limited to the eight states and DC. Also with some of these regions they have lost money and had to close some locations such as North Carolina in 1999 (kp.org, 2017).
Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth (Stevens & Silver, 2015, p.4.5). There are quite a few opportunities such as new markets, growing demand, growth rates and profitability, new acquisitions. They are already an all in one location first one will walk into a main area say what they are there for and then off they go. Next if they need a prescription once they see the doctor it will already be at the pharmacy. Some location such as those in California have exam rooms with a reclining chair and a couch for family seating (kp.org, 2017). They also offer virtual visits via the computer monitor on the wall or patient can participate in education programs (kp.org, 2017).
Threats – Factors or changes in the external environment that may present threats to the organization (Stevens & Silver, 2015, p.4.5). Some of threats are increasing rates of interest and tax changes which in turn could raise their premium prices. There are competitors in this industry who could be offering lower cost and what the patient is looking for. Also, when talking about growth make sure that before building facilities in an area is there a clear vision of growth. What is the competition doing in the area and what they offer and can KP top that?
Write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization.
Looking at what has been done not sure that I would have any recommendations. Some of the reasons they are successful are first their partnership with medical groups which provide some of the best physicians in the world (O’Connor, 2017). They provide coverage and care which means making sure the right incentives are in place. Which will allow them to deliver on preventative care and early detection so that they can have a more comprehensive health care needs any time (O’Connor, 2017). They have and continue to make investments in technology so that the care team have the necessary tools and information to do their job. The last thing is that Kaiser has an evidence-based care with continued research it aide in the helping to take care of individuals (O’Connor, 2017).
With all the successful things the only thing that I would recommend is patient first care but they have already implemented that plan as well. So, when creating a market plan with the following information the organization can assure that resources are not wasted (O’Connor, 2017). Secondly the time is well spent and how to make marketing efficient and thus improving (O’Connor, 2017). The thrive campaign was a great marketing plan it has allow Kaiser to seen in a different light it also included the employees. This campaign was designed to promote both their approach to wellness and its acute-care expertise.
In closing the organization that I chose has done very well in the industry that they are in in fact they have remained in the top 10 for health care insurance (O’Connor, 2017). Having Kaiser for quite a while I know what it is like first hand it was seamless effort from the time of arrival to the appointment to the picking up prescription if needed. There has not been any other insurance company who have even come close to this top-notch service. They are truly the face of the future for healthcare. Also, one of the ways to lower cost is to move from the hospital setting thus evening out physician offices (Abelson, 2013). They are also exploring the possibility of home care or over the internet care this way it cuts down the need to go to an office thus making it convenient for the patient (Abelson, 2013). My recommendation for the CEO would be to keep up the great work and remember change must happen to stay relevant in this industry. The work that has been accomplished thus far has already set the bar high for the competition. Also, Kaiser has implemented GenKP which is a partnership with the #OwnNow campaign which is to encourage millennials to take ownership of their health (genkp.com, 2017). They have partnered with NBA super stars Stephen Curry and Chris Paul to inspire young adults to lead active lives (genkp.com, 2017). On December 18th of 2016 hundreds of fans stopped by the Richmond’s Hilltop Mall to meet Golden State Warrior and #OwnNow ambassador Stephen Curry (genkp.com, 2017). This is just another way that Kaiser continues to raise the bar even with the younger generation.
- Abelson, R. (2013, March 20). The face of future health care. The New York times. Retrieve from http://www.nytimes.com/2013/03/21/business/kaiser-permanente-is-seen-as-face-of-future-health-care.html?mcubz=1
- Kaiser Permanente. (2017). Kaiser Permanente. Retrieve from genkp.com/tag/kaiser-permanente
- Kaiser Permanente. (2017). About us. Retrieved from https://healthy.kaiserpermanente.org/health/care/consumer/center
- O’Connor, M. (2017, January 20). Why Kaiser is entering its first new market in 20 years. Hospitals & health networks Retrieved from http://www.hhnmag.com/articles/7985-whykaiser-is-entering-its-first-new-market-in-20-years
- Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations [Electronic version]. Retrieved from https://content.ashford.edu/
- Weiner Consulting. (2017). Kaiser Permanente SWOT analysis- strengths, weaknesses, opportunities, threats of kp. Retrieved from https://www.swotanalysis24.com/swotk/59805-swot-analysis-kaiser-permanente.htm