Please answer the following three questions in the write-up for the Nike case.
Should Nike revisit its commitment to Road to Zero? Would you lower the water targets or find the resources elsewhere? What would you recommend if you were in Jones’ position? In Sprunk’s position?
What is your view of Nike’s argument that “playing offense” on sustainability can drive innovation, growth, and profitability? What is the evidence for your view?
How would you evaluate the steps senior leadership has taken to integrate corporate responsibility into the business?