Promoting Positive Outcomes through Targeted Communication within Cultural Groups
Identify disparities in health among populations for a Healthy People 2030 health issue, For this
1. Describe the chosen Healthy People 2030 topic area and specific health issue,
2. Contrast causes of disparities related to this health issue within populations,
3. Propose a public health communication strategy to reduce disparity and promote health,
4, Outline a plan for the communication,
5, Describe an evaluation plan for the communication,
6. Create targeted communication for each population,
7. Reflect on learning through this project.
Promoting Positive Outcomes through Targeted Communication within Cultural Groups
The goal for access to healthcare services is to improve comprehensive quality healthcare service for all people despite their background. Access to health care is a priority for healthy people 2020 because of its critical contribution in preventing and managing diseases, preventing premature deaths, reducing disabilities and achieving health equity for all people. Access to healthcare has three component; timeliness of care, insurance coverage, and healthcare services. According to the healthy people 2020, access to health services means “the timely use of personal health services to achieve the best health outcomes.” Access to healthcare services resources three steps, first, gaining the entry into the healthcare facility. The next step is access to location where the needed healthcare services is provided and the last step is finding the healthcare provider whim the patient can communicate with trust. Despite the advances in medicine and healthcare sectors; there is imbalance when it comes to access to care for the minority population in America.
In America and other parts of the world, gaining access to medical care has been an issue for different group of people. According to statistic by World Health Organization, the people of color have challenges in access to healthcare services. There is a huge gap between the white and other people of color with regards to healthcare services access. There are barriers to access of health that leads to such disparities in health. The first is the cost of healthcare. Currently, the cost of care is very and there is need for health insurance coverage. A good number of the ethnic groups in the country are not in a position where they can access healthcare and finance its cost easily. As a result, primary care access has been a major problem to some ethnic groups in the country. The next cause of this disparity is the inadequate or no insurance. Unlike the people of color, most of the white Americans have insurance coverage. Insurance coverage is critical in reducing the cost of care allowing people to access adequate primary care. With no healthcare coverage, the cost of health is beyond many people, mostly the minority groups since most of them are poor. The next barrier is inadequate healthcare services availability for the minority groups. The last barrier is lack of cultural competent healthcare system. This is a great challenge for minority group. Cultural competency is vital for healthcare provision. A healthcare system that ignores the monitory culture acts a barrier to access of care. Within the healthcare institution, there should be a culture that enhances proper access to care for different people despite their ethnic background (Koh, Blakey & Roper, 2014). The barriers have different outcome among the people of different cultures. For instance, such barriers lead to unmeet patients’ needs, delays in receiving care, financial burdens, preventable hospitalization for the minority, and inability to get preventive services.
The solution lies in promoting a positive outcome that targets proper communication between the cultural groups. Promoting positive outcomes mean putting in place proactive strategies that enables a better communication between the medical professionals and the patients of different cultures. The best communication program to promote positive outcome among multicultural in healthcare setting is education. Education is critical in informing the patients and the medical team as well as policy formulators on the best action that can reduce the barrier in healthcare access. Means of communication such as mass media and social media are critical in educating the mass about issues such as insurance coverage. On the issue touching achieving a positive outcome for healthcare access for a multicultural population, education for public awareness is critical. The success for such education through mass media communication depends on the plan put in place to ensure that the target audience is reached and the information is passed to them in an appropriate manner.
Healthcare communication planning takes into account the process as well as the resources that are necessary to ensure that information reach the target audience. For a positive outcome in the case where multicultural communication is the center stage, planning for communication to enhance healthcare access will involve the following stages. The first step is to come up with the target audience. The first audience is the healthcare professionals. These are individuals who interact with different patient coming from different cultures. They need to know that they have a huge role in creating a healthcare setting where every person feels comfortable despite his or her cultural background (Rider et al., 2014). Other than the medical professionals, there are policy makers. The policy makers have a great role in coming up with medical reforms and policies that are critical in enhancing a positive outcome for healthcare access for multicultural population. The last party is the patients or the general public. The next step is to define the best method of communication that is suitable for each party. For the healthcare professionals, education through holding conferences, meetings is significant spreading the message. For the policy makers, the best method for communicating multicultural issue affecting the healthcare system is through conferences and pushing for agenda changes through mass media such as radio and television. The best method to reach the common public is through the use of mass media complaining. These include rolling program that promotes health practices such as taking insurance cover to enhance primary care. Social media is another important forum. Reaching for people and educating them about multicultural issue in health is critical and help in achieving a positive outcome with regards to access to healthcare in the country and the rest of the world. The last method is available resources to achieve the plan, resources are of many types. In his case, the main resources are vailing the medical professional who will be charged with aiding training and demonstration. They will outline the importance of multicultural healthcare system and the need for diversity in health.
The evaluation process is critical in determining the success of the communication plan. Evaluation assesses the success of the plan in achieving the needed objectives. The evaluation plan is to come up with a framework that will assess the level of impact the communication plan has achieved in enhancing a positive development among the minority group with regards to healthcare access in the country. The evaluation tool will be an outcome survey that will target the healthcare professionals and the patients as well as the public with critical questions that touches multicultural issue in healthcare system. The aim will be to compare how diversity and multicultural issue on the current times is comparable to how the situation was before the communication plan.
Each of the target group will have a distinct communication strategy. For the policy makers, there will be a discussion forum in conferences. Other than that, there will a communication through emails. The proposed plan for remedying the situation will also be sent through emails and other forms of communication that are appropriate for the policy makers. Different recommendation on means of achieving a cultural diversified hospital environment in the hospital will be sent through the emails and appropriate communication means. The group discussion, as well as discussion in social media groups will be the priority for the medical personnel. In such forums, there will question targeting the medical professionals and their viewpoints on how diversity and multiculturalism can be achieved in healthcare environments. Other than such, there will be surveys through the telephones and others sent via email where the medical professionals will be needed to answer question pertaining on the best approaches to multicultural in the hospitals. There will be specific time period for the surveys sent through the emails. For the patients, a small group of the patient will be sampled out and discussion on their healthcare needs with regards to access of better care (Serrano et al., 2017). The topic of discussion will be the cost of care, the communication system and barriers within the healthcare system, and how better such system can be improved. Other than the focus group communication, there will be surveys from which the patients’ point of view on issue concerning cultural barriers to better access to care will be collected and jointly discussed to come up with better solution. After collection, the discussion will be aired live on televisions and radios so that each person is reached, and give them a chance for them to contribute their thoughts concerning the same. On the social media forum, there will be a page for the discussion. People will be allowed to air their views concerning the situation and remedies.
In an art shell, communication targeting critical parties in healthcare can promote positive outcome with regards to healthcare accesses mostly among the minority group in the country. A strategic communication plan targeting policy makers, the medical professionals and the individual patients is critical in ensuring that a culture of diversity and inclusive approaches to medical care that enhances medical access to all people is a possibility.