Health Promotion Project
Using the data that you discovered about your community in the first PowerPoint project, plan a health promotion project. The project includes the development and planning of an evaluation of a teaching program with your community. Be sure to include:
1) A description of the target audience
2) An assessment of the target audience
3) The overall program goal
4) Learning objectives/outcomes’ see the Canvas resources for tips about writing goals and objectives
5) A content outline
6) Formative and summative evaluation
A Description of the Target Audience
The intended audience consists of those in the community who are at risk of or already have heart disease. This population includes both men and women as well as young people who have heart disease or are at risk of developing heart disease. However, the health promotion program will cover all people irrespective of their race and color. In terms of age, the health promotion program will cover people of all ages. Since heart disease tends to affect the elderly more than young people, health promotion will give more focus to the elderly. The CDC only reports heart disease death rates among younger people as unavailable or “unreliable” in many areas (CDC, 2019). In Cook County, heart disease is responsible for almost one-fourth of all elderly deaths. Every minute in Cook County, a heart disease-related elderly death occurs (Cook County Public Health, 2021). It is for this reason that the program will give special attention to the elderly population in the community. The target audience also includes people at risk of heart disease such as those with obesity, those smoking and drinking excessively as well as those with poor eating habits.
An Assessment of the Target Audience
Heart disease is more prevalent in some groups of people. Heart abnormalities, high body mass indexes, and diabetes are all included in this category. In addition, lifestyle decisions such as poor eating, smoking, and excessive drinking might raise the risk of heart disease. In Cook County, heart disease is the main cause of death for both men and women. However, males die from heart disease at a greater rate than women. Whites and African Americans alike die most frequently from heart disease. Heart disease is second only to cancer among American Indians/Alaska Natives and Asians/Pacific Islanders. The elderly are more likely to die from heart disease than younger people. Even though it is unfortunate, deaths due to heart disease are not common among teenagers. The most common type of heart disease in the county is coronary artery disease, which lowers blood flow to the heart. Between 2005 and 2007, more than 62,000 individuals died in Cook County (CC), an average of around 20,840 persons per year (Cook County Department of Public Health, 2018). All deaths in Cook County, Illinois, were caused by one of the ten most prevalent causes. According to statistics from the Cook County Department of Public Health (2018), heart disease accounted for seventeen thousand and fifty-three or approximately twenty-seven percent of deaths. Male death rates were higher than female death rates in every place examined.
The Overall Program Goal
The overall goal of this health promotion program is to reach people at risk and those suffering from heart disease, advocate for better health, support lifesaving research, and improve care for heart disease patients. The primary goal of reaching out to this community is to provide knowledge about risk factors for heart disease and ways to lower that risk. They can, for example, minimize their risk of heart disease and heart attack by maintaining a healthy weight, blood pressure, cholesterol, and blood sugar levels. A healthy diet that includes a wide range of foods can help people stay healthy and lower their chance of developing various diseases, such as heart disease (Gupta et al., 2019). This helps to keep the diet exciting and nutritious, and it gives the body a wide variety of nutrients. Regular physical exercise also aids in weight management, blood pressure control, cholesterol reduction, and glucose control. The health promotion effort will rely heavily on advocacy. Every state capital and every community in the county is represented by employees and volunteers who will help implement evidence-based public policies that will help people live longer, healthier lives. These evidence-based policies and practices will result from lifesaving research. The long-term achievement of these efforts will be improved care for heart disease patients.
To reduce heart disease-related deaths
- To reach people at risk and those suffering from heart disease
- To advocate for better health
- To support lifesaving research, and
- To improve care for heart disease patients
- Introduction to heart disease
- Current community state
- Risk factors
- People at risk
- Treatment and care for the patients
- Prevention and control
Teaching strategies for the health promotion program will involve several strategies. The first strategy will involve holding community meetings and gathering. This will mainly target elderly people. During the meeting, participants will be educated according to the content outline. The second strategy will involve online training. Online training will mainly target the youths. Online training will include the use of videos and other mass media elements to educate participants on the health promotion program.
Formative and Summative Evaluation
A pretest evaluation will be conducted during the development of the program. This will entail ensuring that the program meets its goals and objectives. Several methods will be used for formative evaluation including target audience description and assessment, proper planning of the program, and proper implementation of the program. This will involve gathering all resources required during planning and implementation. On the other hand, summative evaluation will focus on assessing the success of the program. In order to measure the success of the health promotion program, the program’s overall goal and objective will be evaluated. For instance, a high level of awareness and reduced cases incidences and prevalence of heart disease among the target audience will count as a success.
CDC. (2019, May 24). Stats of the state of Illinois. Centers for Disease Control and Prevention. https://www.cdc.gov/nchs/pressroom/states/illinois/illinois.htm
Cook County Department of Public Health. (2018). Leading Causes of Death. https://cookcountypublichealth.org/wp-content/uploads/2018/12/CHSA-Section-2.pdf
Cook County Public Health. (2021). American Heart Association | Healthy hotspot | Cook County Department of Public Health. Cook County Department of Public Health. https://cookcountypublichealth.org/healthyhotspot/meet-our-partners/american-heart-association/
Gupta, R., & Wood, D. A. (2019). Primary prevention of ischaemic heart disease: populations, individuals, and health professionals. The Lancet, 394(10199), 685-696. https://www.sciencedirect.com/science/article/abs/pii/S0140673619318938