Discuss thevarious reference groups impacting this family

Discuss thevarious reference groups impacting this family

Discuss thevarious reference groups impacting this family 150 150 Nyagu

The Chang family is an Asian-American family
The Chang family is an Asian-American family who lives in a small U.S. city. The familyconsists of Mrs. Chang, Mr. Chang, and two children—a boy and a girl—both who are in highschool and both plan to attend college. Mrs. Chang is a marketing manager at the local savingsbank. Her parents live in a retirement community 1,500 miles away, and she has no otherrelatives. Her husband has only one family member—his father—who is in a nursing home a fewblocks away and is in the final stages of Alzheimer’s disease. Mr. Chang is an MBA and certifiedCPA who works as an independent accountant from his home office. The family is moderatelywealthy and has few financial worries. Mrs. Chang reads fictional mysteries in her spare timeand enjoys Hollywood gossip. Mr. Chang reads industry-related journals. Both children playsports, love television—especially MTV—like music, and are just beginning to date. Discuss thevarious reference groups impacting this family.List and describe at least five different reference groups that influence the purchasingbehavior of different members of this family.Explain how marketers market to various consumers who have different needs,motivations, and reference groups.Explain which of the reference groups you believe is most important to this family anddescribe how a firm could best market its products and services to this family. Usespecific examples to support your response.Your report should be 4 to 5 pages in length, include at least three references, and be in correctAPA format.Submit your assignment to the M4: Assignment 2 Dropbox by Wednesday, December 2, 2015.Assignment 2 Grading CriteriaList and describe at least five different reference groups andtheir influence on consumer purchasing behavior.Explain how marketers market to consumers with differentneeds, motivations, and reference groups.Explain which reference group is most important to thisfamily and how a firm could market its product or services tothe family.Justified ideas and responses by using appropriate examplesand references from texts, Web sites, and other referencesusing the APA format.Total:MaximumPoints20353510100