1.Servant leadership emphasizes being able to serve and lead. In your opinion, is this contradictory or doable?
2.Describe the different generations that make up what some people refer to as “generational diversity” and identify their unique characteristic. What are the implications of generational diversity on effective leadership?
3.Read the following articles:
In Challenge To Google, Microsoft Pays $6 Billion For Online Advertising Firm
Microsoft is trying to grab a larger piece of the online advertising market, which represents a $40 billion opportunity that will grow 20% per year until 2010.
Fair Isaac Claims Pay-Per-Click Fraud Is 10% To 15%
Google disputes the figures and has consistently taken issue with the methodology and motives of those reporting significant levels of click fraud.
What do you think about paying $6 billion for an Online Advertising Firm and why should Microsoft be worried about Click Fraud (especially with the number of people who dislike Microsoft)?
4.Explain which Internet technologies have facilitated the way in which WTC collaborates with both its participants and business partners.