Create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below.
The strategic planning process
Offerings: —product, price, and service.
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
The assignment needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.
1. Segmenting Markets with Conjoint Analysis
Green, Paul E ; Krieger, Abba M
Journal of marketing, 1991-10, Vol.55 (4), p.20
2. First Product Success: A Mediated Moderating Model of Resources, Founding Team Startup Experience, and Product-Positioning Strategy
Zhao, Y. Lisa ; Libaers, Dirk ; Song, Michael
The Journal of product innovation management, 2015-05, Vol.32 (3), p.441-458
3. The Complete Idiot’s Guide to Target Marketing
Friedmann, Susan, author.