Need this by Oct 30th! I would have selected a 15 day option if there was one!
MKTG400: Marketing Research Wk. 4 Assignment
Review Questions: Answer the following questions in detail:
1. Compare and contrast the semantic differential, Stapel scale, and Likert scale. Under what conditions would a researcher use each one?
2. Develop a Likert scale to evaluate the parks and recreation department in your city.
3. Assume that you are developing a questionnaire for a new sandwich for McDonald’s. Use this situation to outline the procedure for designing a questionnaire.
4. What are some situations in which a census would be better than a sample? Why are samples usually taken rather than censuses?
Deliverable length 3-5 body page in APA format with the incorporation and citatio