C229 Social Media Campaign

C229 Social Media Campaign

C229 Social Media Campaign 150 150 Peter

C229 Social Media Campaign

Overweight and Obesity: Prevention of overweight and obesity through healthy nutrition and physical activity- focus more on the elderly and please follow the rubric

Sample Paper

C229 Social Media Campaign

Social media campaigns provide an integrated online community and access to healthcare providers through secure chat forums, text messages, and online websites that offer information concerning weight loss and obesity. Social media campaigns help educate the elderly population and the relevant stakeholders and organizations that provide primary care. Also, primary care settings have front-line clinicians who provide motivational interviewing and briefing to help the obese patients in behavioural change. Behavioural counselling can involve advising them on changing eating habits and considering physical exercises, which can help in preventing overweight and obesity. According to Ashrafian et al. (2014), using and leveraging available technology, such as social media platforms, can help treat and prevent obesity and other noncommunicable diseases in a cost-effective and population-based manner. The social media form of campaigns offers personalized feedback, peer support forums, and decision advice, delivering a contextualized and individualized intervention. This study explores the prevention of overweight and obesity through healthy nutrition and physical activity among the elderly in Sharon, Wisconsin and the general United States population.

Overweight and obesity have been a growing challenge that has affected both the young and adult population in Wisconsin and the United States. In Wisconsin, more than 32% of the older adults are obese (Wisconsin Department of Health, n.d). They have been associated with behavioural risk factors such as high energy diets and low physical activity levels. Only 57% of adults participate in enough aerobic exercises, and 19% of the adults consume fruit less than one time a day to meet guidelines for reducing obesity. Wisconsin has the 12th lowest rate of adults reporting poor or fair health in the US, at 14.8 per cent. Nationally, 17.0 per cent of adults report poor or fair health. Several individuals in Sharon experience a risk of cardio- and cerebrovascular diseases, cancers, and type 2 diabetes. Recently developed population-level interventions aim to change the increased risk of obesity. These interventions rely on various techniques and strategies that assist the population in preventing overweight and obesity.

How Healthy Nutrition helps in Reducing Overweight and Obesity

Several prevention strategies have addressed various health conditions in recent decades. Individuals experiencing overweight and obesity can consider health nutrition by choosing health sources of proteins, whole-foods grains, nuts, fruits, and plant oils which provide healthy living. They should take low-fat, and less sugary foods which will help in reducing obesity and promote weight loss. Community education, social campaigns, and other forms of awareness have helped the population manage multiple forms of illnesses by considering healthy nutrition. Social support has effectively promoted health maintenance attitudes and behaviours by providing helpful information, material resources, emotional care, and affirmative feedback concerning the type of foods that are essential for good health (Jane et al., 2018). Obesity is a significant risk factor for Type 2 diabetes, with 9.5 per cent of Wisconsin individuals over the age of 20 suffering from the disease, the 15th lowest rate among all states. Diabetes affects 10.5 percent of people in the same age bracket across the country. Concerning weight management, individuals with a supportive social environment will experience better weight loss outcomes and reduced chances of obesity. That said, it is essential to recognize social media campaigns that have helped influence elderly individuals on using correct nutrition which will prevent overweight and obesity.

It is noteworthy that obesity impacts the elderly’s quality of life and their likelihood of being institutionalized. There is a need to create awareness among the people in Wisconsin to address overweight and obesity among the elderly, which will help improve their quality of life. Thus, social media campaigns can help educate individuals, families, and the community around Sharon on the need to consider healthy nutrition and physical activity to reduce overweight and obesity among the elderly. According to Batsis & Zagaria (2017), elderly individuals aged sixty-five are the fast-growing population in the United States. Overweight and obesity have become an issue of concern among this population.

How Physical Activity Helps in Reducing Overweight and Obesity

Furthermore, the US department of health and Human Services Physical Activity Guidelines for Americans recommend that physical activities accumulate in ten minutes. Older adults can work their way up to 75 minutes of vigorous-intensity and 150 minutes for moderate aerobic intensity. The best exercises for the elderly persons include walking, jogging, weight training, swimming, and interval training. Physical exercises can help to lower incidences of obesity by decreasing fat around the waist and total body fat which slows the buildup of abdominal obesity. According to Jakicic et al. (2018), clinical guidelines for managing overweight and obesity provide a comprehensive approach that encourages increased physical activity and calorie reduction.  Wisconsin has the 23rd highest adult obesity rate in the United States. A BMI of 30 or more is reported by 31.7 percent of adult residents. Obesity can harm one’s health. Evidence shows that dietary modification, including having healthy nutrition combined with physical activity, will result in more significant weight loss than healthy nutrition alone. Therefore, the elderly population in Wisconsin needs to understand practical physical activity to reduce chances of obesity. Jakicic et al. (2018) further highlight that lifestyle interventions can help adults with severe obesity lose weight, and combining physical activity with dietary changes increases the degree of weight loss. Although physical activity can help complement weight-loss accomplished by nutritional modifications alone, the effectiveness of physical activity in contributing to additional weight loss appears to be dependent on the level of dietary changes undertaken and the number of calories ingested (Jakicic et al., 2018).

Specific populations are predisposed to increased obesity rates due to various social and economic variables. People with lower wages have a more challenging time affording good medical care and leading healthy lives, such as eating a balanced diet and having easy access to gyms and other physical activity alternatives. Wisconsin’s median household income is $64,168 per year, the 21st highest in the US and $1,544 less than the national median of $65,712 per year. Low socioeconomic status among the older adults in Wisconsin subjects them to overweight and obesity. According to Marques et al. (2018), good access to exercise facilities, physical activity engagement, dietary habits, and health literacy, socioeconomic status indirectly influences weight status, which is essential in reducing overweight and obesity. Educating the elderly population with low-income households to embrace overweight and obesity prevention strategies such as having healthy nutrition and physical activity is a meaningful way to improve their quality of life. Marquest et al. (2018) further point out that individuals living in rural areas experience a prevalence of overweight and obesity and might not consider healthy nutrition and physical activity. Practically, healthy living initiatives that improve health literacy, particularly eating habits and physical exercise, are essential among the elderly.

Furthermore, it is essential to consider the health and economic standpoint, which helps improve the nutritional quality of diets to prevent overweight and obesity in Wisconsin. Individuals can help communicate various policy actions that the government should take, including the food system, food environment, and behaviour changes among the elderly population (Sainsury et al., 2018). Social media campaigns can help bring awareness to the local, state, and federal government to invest public health dollars in setting up education campaigns to educate the elderly about preventing overweight and obesity through healthy nutrition and physical activity on a personal level. These campaigns and awareness strategies help individuals and the government look for a better solution to overweight and obesity for a healthy future for the elderly population. Weight loss and maintenance reasons are frequently both cognitive and social due to cultural and societal influences; as a result, in addition to identity and self-efficacy, it is vital to consider the role of groups in shaping attitudes and behaviours around weight (Conroy & Smith, 2018).

Nutritional needs and caloric intake among healthy older adults decreases with age among both sexes in Wisconsin (Walls et al., 2011). The social media campaign is an interactive component that helps address obesity and overweight as it is a cheap and accessible weight management intervention. Comorbidities associated with obesity, such as cardiovascular diseases (CVD), cancer, and type 2 diabetes mellitus, is shared among the elderly population. As health promotion becomes more deeply rooted in Internet-based programming, health education practitioners are being tasked with becoming more adept in computer-mediated settings that optimize both online and offline consumer health experiences (Stellefson et al., 2020). As health educators weigh the benefits of using social media for weight reduction against potential concerns and roadblocks, it is vital to understand the pros and cons better. The weight management goal is realized through social media. Instead of restricting information to match existing media forms that may be useless for learning or literacy, it empowers health advocates and the general public to create a message that best suits the message they wish to deliver (Norman, 2012).

Social media campaigns operate on a human scale, much like a conversation, but globally and in real-time. It mixes face-to-face contact with asynchronous communication, such as email and large-group discussions in coffee shops. Its emergent, self-organized nature, on the other hand, reveals a sophisticated adaptive system. As a result, social media health promoters should understand and apply systems thinking to develop methods for attracting and engaging audiences. Paying attention to the impact of social media on health promotion outcomes involves methodologies that understand the medium’s dynamic, multifaceted nature, which mandates approaches such as developmental assessments above more standard research methods.



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