BMOL40350 Business Planning for the Scientific Enterprise

BMOL40350 Business Planning for the Scientific Enterprise

BMOL40350 Business Planning for the Scientific Enterprise 150 150 Peter

BMOL40350 Business Planning for the Scientific Enterprise

Academic Year 2021/2022

This course is designed to help you understand the concepts, frameworks and techniques needed to bring a scientific discovery to commercialisation with a compelling business plan. We divide the course into two major areas. First, we present the basic assumptions behind the design of a business plan. In particular, we draw on concepts from Business Strategy to help you analyse the opportunities and challenges in the industry and the business capabilities necessary to commercialise a scientific discovery. Second, we look at the practicalities of writing a competitive business plan (e.g. format, structure, style).
A key aim of this course is to enhance your ability to critically think through the practical implications of these topics. Therefore, this course takes a problem based learning approach and presents you with theories in connection with real cases in modern science based organizations and entrepreneurship. To help you achieve this, we will discuss theory and frameworks together with real cases and will encourage your participation in the discussion.
You will be assessed on your ability to analyse real science-based business cases and to come up with a workable business plan for a real scientific discovery. Your work will be assessed on both individual and group projects.

Learning Outcomes:

• Demonstrate an in-depth understanding of strategic planning.
• Apply different frameworks (including industry analysis, competitive strategy and resource and capability tools) to the formulation of a competitive business plan.
• Develop sources of competitive advantage for scientific discoveries.
• Understand the drivers of project and business plan implementation performance.
• Apply individually and in groups tools in project planning, delivery and execution.

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